If and when you finally decide to see a movie at an AMC theater next month, don’t forget to bring your face mask.
Not even a day after announcing that the coverings wouldn’t be required for moviegoers in their theaters, the chain reversed course.
After receiving a huge backlash on social media, CEO Adam Aron admitted, “It is clear from this response that we did not go far enough on the usage of masks.”
The reason behind the company’s original decision was that they did not want to be drawn into political controversy.
In a statement released Friday, Aron added the following:
“At AMC Theatres, we think it is absolutely crucial that we listen to our guests. Accordingly, and with the full support of our scientific advisors, we are reversing course and are changing our guest mask policy. As we reopen theatres, we now will require that all AMC guests nationwide wear masks as they enter and enjoy movies at our theatres. The speed with which AMC moved to revise our mask policies is a reflection of our commitment to the safety and health of our guests.”
Despite surges in the Coronavirus in some states, AMC plans to begin its reopening on July 15.