The plug may be getting pulled on Woodstock 50.
The investors behind the iconic event, the Dentsu Aegis Network, released a statement saying they plan on cancelling the event.
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival. But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees. As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”
Numerous other concerns about the capacity of the event, deadlines and permits also led to the demise of the event.
Despite that statement, festival organizer Michael Lang countered by saying that would continue despite the announcement earlier in the day that a financial investor was dropping out of the event, scheduled for Aug 16-18 in Watkins Glen, New York.
“Although our financial partner is withdrawing, we will of course be continuing with the planning of the festival and intend to bring on new partners. The bottom line is, there is going to be a Woodstock 50th Anniversary Festival, as there must be, and it’s going to be a blast.”
Rumors have been swirling about a possible cancellation after the festival missed it’s on-sale date of April 22.
Headliners at the three-day event included veteran musicians like John Fogerty, John Sebastian, David Crosby and Carlos Santana as well as newer younger acts such as Jay-Z, The Killers and Chance The Rapper.
Do you think the festival will get back on track?