Has ranch dressing passed ketchup in popularity?
There’s an article in “Ad Age” magazine right now that’s claiming ranch dressing has now passed ketchup in popularity.
It looks like last year, ranch outsold ketchup…and Hidden Valley found that 70% of ranch ISN’T used on salads, it’s used as a dip or topping!
Hidden Valley Ranch says they’ve found the majority of the time, people aren’t using ranch as salad dressing. 70% of ranch is now used as a dipping sauce or topping.
According to Ad Age, Ranch brands are projected to earn $1 billion in sales while ketchup has racked up $833 million. That’s not too shabby.
And what will come as a surprise to you is that neither ranch or ketchup is the most popular condiment around. That honor goes to salsa and right behind it is mayonnaise. So this is more of a battle for third place than anything if you ask me!