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Iconic TV Pitchman, Ron Popeil, Dies At The Age Of 86

Ron Popeil, known for appearing in famous infomercials, has died at the age of 86.

He died yesterday at Los Angeles‘ Cedars-Sinai Medical Center, according to a press release from his rep.

Best known for his catchphrase, “set it and forget it,” he invented such items as the Pocket Fisherman, Hair in a Can spray and Mr. Microphone.

Popeil, whose father was also an inventor-salesman, developed an ability to sell things as a young man in the flea markets of Chicago before moving on to infomercials in 1959.

By the ’80s and ’90s — after years of pitching his products to night owls and home shoppers — Popeil was famous in his own right. He was a guest on Late Night With David Letterman in 1982, Late Night With Conan O’Brien in 1994 and 1995, as well as others over the years.

Aside from being an inventor and salesman, he was the also the Guinness World Record Holder for the largest collection of olive oil.

He is survived by his wife Robyn; daughters Kathryn, Lauren, Contessa and Valentina; and grandchildren Rachel, Isabella, Nicole and Asher. A fifth daughter, Shannon, died before him.

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