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Jeep’s “Groundhog Day” Commercial Wins USA Today’s Super Bowl Ad Meter

Every year, USA Today’s Super Bowl Ad Meter ranks the best and worst commercials from the big game based on viewer feedback.

And alas, this year, my favorite commercial won!

It was the “Groundhog Day” Jeep commercial featuring Bill Murray!

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In the commercial, Murray reprises his role as meteorologist Phil Connors from the 1993 comedy classic of the same name.

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It’s the first Ad Meter title for the Jeep brand, which had only finished inside the top five once before, in 2013. It also marks the fifth consecutive year in which a first-time winner has finished atop the Ad Meter rankings, which first started in 1989.

Ironically this is only the second time that Super Bowl Sunday and Groundhog Day both fell on the same day.

That was followed by Hyundai’s “Smaht Pahk” Boston parody, Google’s touching “Loretta” commercial, Doritos dance-off with Lil Nas X and Sam Elliott and Jason Momoa getting comfortable for Rocket Mortgage.

What was your favorite commercial during the game?

The full list and more at USAtoday.com


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