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Mrs. Butterworth’s Will Be The Latest Brand To Change Its Imaging

Photo courtesy of Alpha Media Library

Add Mrs. Butterworth’s to the growing list of brands changing their image to avoid racial stereotypes.

Conagra Brands, Mrs. Butterworth’s parent company, announced in a statement on Wednesday that they will be performing a “complete brand and repackaging review.”

“The Mrs. Butterworth’s brand, including its syrup packaging, is intended to evoke the images of a loving grandmother,” Conagra said  “We stand in solidarity with our Black and Brown communities and we can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”

The company joined other brands like Aunt Jemima’s, Uncle Ben’s, and Cream of Wheat who announced similar rebranding efforts this week.

How would you go about changing these brands?

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