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Start it Up! The Rolling Stones To Open Store In London!

If you want the moves like Jagger, you’ve got to have the threads like Jagger.

And you can!

The Rolling Stones are getting into the fashion biz!

The band will open a flagship store in London’s SoHo district next month.

“Soho has always encapsulated rock ’n’ roll so Carnaby Street was the perfect spot for our own store,” the band said in a statement. “We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”

The store, at no. 9 Carnaby Street, will sell “exclusive collaborations, new fashion and merchandise, alongside the band’s latest music releases.”

The official grand opening is set for Sept. 9.

In addition to the store, the Stones have also been given an official color from Pantone called “Stones Red”, which is featured in the band’s lips logo.

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