You’re going to want to pay closer attention next time you’re at the movies.
Next time you’re watching a mystery and can’t tell the good guys from the bad, take note of which character is holding an iPhone.
According to Knives Out director Rian Johnson, Apple will not allow their flagship device to be used on-screen by the villain.
“Apple… they let you use iPhones in movies but — and this is very pivotal if you’re ever watching a mystery movie – bad guys cannot have iPhones on camera,” Johnson said in an interview with Vanity Fair.
He also joked, “So oh nooooooo, every single filmmaker that has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.”
Turns out this product placement policy might go back several years. Wired theorized it existed after noticing that the bad guys used PCs on the TV show 24, while the good guys worked on Macs.