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The Good, The Bad And The Ugly? Burger King Proudly Shows Off A Moldy Whopper In A New Ad Campaign

Talk about reverse-advertising!

Burger King is trying a new campaign tactic where a moldy, aged version of their iconic Whopper is put on full display.

In a short video, the “Moldy Whopper” ad shows what happens to the burger after 34 days.

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Consider this a spoiler…you won’t want to eat it.

The campaign plays off recent social media posts by people who’ve found perfectly preserved fast-food items years, and in the case of one IG post, decades later.

Ironically, that one was a BK kids meal burger from purportedly from 1996. BK is hoping their new campaign will show customers that their food is fresh and isn’t packed with preservatives.

“We believe that real food tastes better,” Fernando Machado, chief marketing officer of Restaurant Brands International Global, which owns Burger King, said in a press release. “That’s why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.”

“At Burger King, we believe that real food tastes better,” said Fernando Machado, CMO for Burger King parent company Restaurant Brands International. “That’s why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.”

At the end of the ad, Burger King unveiled that all Whoppers will be preservative-free by the end of the year.

How do you feel about the “Moldy Whopper” ad?

Full story at NBCnews.com


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