If the pandemic has been good for something, it’s for milk sales.
Year to year, milk sales are up 21%.
And due in part to that rising sales percentage, the “Got Milk?” slogan is returning after 6 years of retirement!
Prior to the pandemic, sales were struggling as people turned to alternatives like almond, soy and oat rose. Two of the biggest dairy producers, Dean Foods and Borden Dairy, even filed for bankruptcy in the last year.
However, according to the AP, a dairy industry-funded group is now using that momentum to bring back the famous slogan in a new advertisement campaign.
Things will be a little different with this rebirth of the famous slogan, instead of focusing on celebrities with milk mustaches, they’ll feature popular internet memes and moments.