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The New Name For Aunt Jemima Has Been Revealed!

After backlash from consumers of a racist brand name, Quaker Oats has revealed that Aunt Jemima has a new name and look.

The new name and logo will be Pearl Milling Company to reflect on the beginnings of the famous brand.

“We are starting a new day with Pearl Milling Company,” parent company, PepsiCo, said in a statement. “A new day rooted in the brand’s historic beginnings and its mission to create moments that matter at the breakfast table.”

Look for the new branding in stores starting in June, almost one year after the initial name change announcement.

Aunt Jemima was one of several brands including Uncle Ben’s, Mrs. Butterworth, and Cream of Wheat to undergo a brand change over racist caricatures.

What do you think of the new branding? 

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